Planning
​Planning for your website is the first step to creating a powerful online resource. Everyone wants a website but few know how to plan for a website that is going to bring the desired result.
First you must sit down with a paper and pen and plan what you want based on your business needs and goals.
Planning each page, image, video, form and email response can be challenging and although it is the most important step it is often overlooked by others.
Effective Website Planning
There is more to building a website than just creating the pages. Anyone can create the pages but it takes a seasoned expert to create amazing content that will resonate with your clients. The goal of any website is to generate revenue and to build a loyal customer base. This is only done by building trust and authority with your clients and customers. In a nutshell it means creating a valuable resource for those that do business with you. Becoming a trusted resource takes time and effort.
After creating creative keyword focused content it is important to be able to present the information that is easily absorbed by the reader. Most traffic will be in the form of a mobile device so making your content easy to read and navigate on a mobile device is of the utmost importance. There is a lot of noise and distraction on the Internet so making your website something that people will be able to find solutions to their concerns is just as important as the colors and images that you display.
Building Your Brand
Plan how you’re going to present your brand to the market by making it memorable and unique.