Existing Website

As business grows it is important to scale your landing page into a website that reflects the growth of your business.

What is a Website?

Many old school business owners wonder if having a website is really worth the effort.

If You Don't Have a Website

We help you with determining the best way for you to build and launch your brand online.

Website Maintenance

Every website must be maintained consistently in order for it to attract clients and rank on the search engines.

Getting Started

Our free 15 minute consultation gives you a quick overview of how our services can help you.

If You Have an Existing Website

If you have an existing website, it is important to utilize it to connect with your visitors as much as possible without being overbearing. It is not only an opportunity for you to introduce yourself to your customers but for you to also get feedback from them to improve your product or service.

There are many businesses out there that have websites that have not been updated in months and even years. Static websites are basic web pages and do not need to be updated that often, but it is still important to at least update the website regularly to keep up with the changes made on the web.

Also, as laws and regulations change it is important to stay up to date on how they may affect your business. Many businesses that have websites begin to get static and sometimes run out of ideas to keep their audience engaged.

Keeping Your Website Updated

Design Responsiveness

It is important that you check your website to make sure that it can be viewed clearly from different desktops laptops, smartphones, and tablets. Visitors to your website will get frustrated and leave as soon as they see that the website is not optimized for their device.

Responsiveness does not only mean optimized for just mobile phones nowadays it includes voice searches and ADA accessibility. As the web continues to evolve it is important to make sure that your content is straight, to the point, and easily read on all devices.

Your content must be readable and optimized for both humans and search engines while staying within the guidelines set by the Wc3 standards and guidelines.

Search Engine Optimization and SERP

SEO is the lifeblood of a website. As an ongoing process SEO must be the focus of your online and offline marketing and advertising campaigns. You will see many theories about SEO online, but the best suggestions come from the search engines themselves. As the web evolves search engines update their bots to change the ranking algorithm (requirements for the search) to fit the way people search. SEO must be tailored for social media, mobile devices, and voice searches.
We assist you by providing search engine optimization and analysis to keep you one step ahead of your competitor. Our services include
1. On-page SEO
2. Off-page SEO
3. Technical SEO
4. Social Media SEO

Fresh Content

Fresh Content

People are funny because the less that you renew content on your website the less likely that people will even check to see if there are any new changes. Then again, if you update your website content too often people tend not to value your information as much because it is too readily available. Each audience has its fine line on the best way to connect with them. However, in any case consistency is very important because there is so much competition for people’s attention, so it is important tat you update your website content on a regular bases.

In order to get people to read your content you must convey relevant and up to date information whenever there are any changes that will affect your business or your customer. Provide useful tips that are relevant to the type of business that you are in. In time as you continue to update your website you will be viewed as an authority in your industry. Building a strong online reputation is the key to making a powerful impact to your customers.

Visual Media

Media Marketing

Written content is very important in order to secure proper ranking with the search engines. However, people are becoming more and more visual so having the right type of media on your website is just as critical.

Depending on your audience you may want to have a mixture of audio, video and text that will help you to promote your product or service.

Using Your Own Media

When building your website it is important that you use graphics. images, and video that represent your business product and service. If you offer a product it is important to have visual media of your product being used.

Provide your audience with visual media of someone using your service. The goal is to provide your visitor with as close of an experience as possible. As you scale your website you will have the opportunity to create more visual effects for your brand.

There are several places where you can find royalty free media until you begin to create your own media campaigns.

Free Website Evaluation

A website evaluation is a quick examination of your websites speed, productivity, ranking and keyword content. 

Our step by step process includes:

  1. Speed – We check your website for loading speed
  2. Content – Keyword content volume
  3. Image  – Checking the sized and resolution
  4. Rankings – Checking the ranking on the major search engines
  5. Recommendations – We provide recommendations based on the evaluations
  6. Free Estimates – We provide you with a report and estimates for the fixes and upgrades of your website

Website Maintenance

Every website needs to have a regular maintenance schedule. Depending on the type of website your maintenance may be quick and easy or complicated and challenging. If your website was set up correctly your maintenance will be quick and easy. Also, website maintenance has a few different phases which include weekly, monthly, quarterly, and annual tasks that are designed to keep your website secure and up to date.
Our website maintenance process includes:
1. Weekly – We check for accuracy, proofread for spelling errors, and edit for content flow. Also, we monitor your website for errors in code, security breaches, and relevant information.
2. Monthly – Test your website for loading speed, content accuracy, search visibility, and up-to-date SEO best practices. Scan your website for inconsistencies in legal requirements and risk assessment.
3. Quarterly – Check for any changes in policies and procedures that may affect your website content or structure. Update your meta title’s structure to accurately reflect your website content. Update media to reflect the latest marketing campaigns.

Our website maintenance process includes:

  1. Weekly – We check for accuracy, proofread for spelling errors and edit for content flow. Also, we monitor your website for errors in code, security breaches and relevant information.
  2. Monthly – Test your website for loading speed, content accuracy, search visibility and up to date seo best practices. Scan your website for inconsistencies in legal requirements  and risk assessment.
  3. Quarterly – Check for any changes in policies and procedures that may affect your website content or structure.  Update your meta titles structure to accurately reflect your website content. Update media to reflect the latest marketing campaignes.
  4. Annually – Renew your domain name, review each page for performance and analyze your website visibility and search engine ranking.