Affiliate Marketing

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Affiliate Marketing for Small Business

An affiliate is an individual or entity that promotes and sells products or services on behalf of another company, known as the affiliate program host or merchant. Affiliate marketing is a performance-based marketing strategy where affiliates earn a commission for driving traffic, leads, or sales to the merchant’s website through their promotional efforts. These efforts often involve online channels such as websites, blogs, social media, or email marketing. Affiliate marketing creates a mutually beneficial relationship where affiliates earn income based on their promotional success, and merchants gain increased exposure and sales without upfront marketing costs.